PlayStation 5 may be pricier than you think
By Sairam Hussain Miran 03 Jun, 20
During a recent interview, Sony Interactive Entertainment CEO Jim Ryan announced the much awaited PlayStation 5 event date. The event titled “The Future of Gaming” which was to take place this week on June 4, 2020, but later postponed due to the current protests on racial discrimination. Jim told reporters that the event will feature an early showcase of playable games on the PS5.
More interestingly, Ryan hinted at what the PS5 would cost when it releases this holiday season. He suggested that despite the COVID 19 pandemic complicating things, Sony would try to deliver a “value proposition” to customers with PS5. However, it does not appear that value here means a budget-friendly price. CEO Ryan says, “I think the best way that we can address this is by providing the best possible value proposition that we can. I don't necessarily mean the lowest price. Value is a combination of many things. In our area it means games, it means number of games, depth of games, breadth of games, quality of games, price of games... all of these things and how they avail themselves of the feature set of the platform.”
As evident, it appears that Sony is attempting to shift its focus mostly on the technological quality and games aspect of the PS5, rather than economical pricing.
In the interview, Ryan seems to be believing that the PS5 is not about being cheap, as that would require sacrificing crucial elements of what is supposed to be a revolutionary technology in the world of gaming. This would mean sacrificing most things that truly make the PS5 worth its while.
Additionally, Ryan also confirmed that the pandemic has not spoiled plans to release the PS5 and its games as per schedule in holiday season 2021.
The PS4 was one of the most successful consoles of all time after managing to hit the sweet price spot of $400 without compromise on key features. Sony learned that lesson after a less-than-expected response from a relatively pricier PS3.
What does Sony have in store this time? Do they plan to make this console so powerful that it becomes a must-buy without looking at the price tag? That strategy does not seem to work in third world countries like Pakistan and India, which are still huge markets for the company. If rumors of the next-gen Xbox undercutting the PS5’s price by $100 are to be believed, Sony will be in for a tough sales battle upon launch.